Flexible Electronics News

Identiv, collectID to Deliver Fully Authenticated Fan Experience for NHL Nashville Predators

First NHL team to fully unlock exclusive fan content with embedded NFC tags.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Identiv, Inc. announced its collaboration with collectID to enable authentication and a connected brand experience with the limited edition US NHL (National Hockey League) Nashville Predators jersey commemorating the retirement of legendary goaltender No. 35, Pekka Rinne. The jerseys contain an embedded near-field communication (NFC) tag designed for a long-term marketing relationship with fans who can scan the tag and register to unlock exclusive content and offers. The tags verify jersey au...

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